Case Study
Website Design & Development — Late Night Wine & Liquor
How we designed and built a modern online store for a late-night liquor shop in Atlantic City, NJ — from the first wireframe to a fast, search-friendly site.
The project
Late Night Wine & Liquor needed more than a digital business card. The goal was a complete online storefront that lets customers browse the full range of wines, spirits, beer and seltzers, find the store, and shop comfortably from their phone — at any hour.
We designed a warm, premium identity built around deep Bordeaux and oak tones, then engineered it as a fast, server-rendered web app with the e-commerce, compliance and SEO foundations a growing liquor retailer needs.
What we built
Online product catalog
A searchable, filterable catalog of wines, spirits, beer and seltzers with category browsing and product detail pages.
Age verification
A 21+ age-gate that meets the compliance needs of an online liquor retailer before any browsing begins.
Dark & light themes
A warm, premium visual identity that adapts to each visitor’s preferred light or dark appearance.
SEO & structured data
Server-rendered metadata, an automatic sitemap, and LocalBusiness schema so the store ranks for Atlantic City searches.
Mobile-first design
A responsive layout built for the phone-in-hand customer, with fast, thumb-friendly navigation.
Fast & always on
Deployed on Vercel’s global edge network for quick loads and reliable uptime, day and night.
Built with
The result
A fast, mobile-first store that loads quickly on Vercel’s edge network, ranks for local Atlantic City searches, and gives customers a clean way to explore the collection — light or dark, day or night.
Built by
This website was designed and developed by two full-stack web developers. You can explore more of their work on their portfolios.
Need a website like this?
Reach out to Smit Parekh or Preet Patel.